Scenario Development for Value-Driven Investment Service

NH 투자증권 / 2022.06. ~ 2022. 11.

Aims

To discover in-depth needs and the trends of the value-driven investment among MZ generation through design research methodology

To propose a service development direction by establishing the scenario for the value-driven investment service specialized for MZ generation.

Process

  1. discovery trends and motivation

    Trend research of investment in MZ generation

    Case research of value-driven investment services

  2. define the opportunities

    A web survey of the MZ generation’s needs in value-driven investment

  3. Finding Solutions

    Building a persona

    Expert workshop with designers and experts in developing investment items

  4. Establishing the strategy for value communication

    Converging and Refining the final ideas

    Developing the user scenario of value-driven investment service

Ki-young Nam