User-driven New TV Concept Creation
Samsung Electronics (2014. 08 ~ 2015. 07)
Designize lab. conducted a project with Samsung Electronics, the biggest company in South Korea.
The project aims to develop new TV concepts through design-driven research, which consists of three stages.
1) Understand Social & Technological Trends on TV
2) Generate New TV Concepts and Extract Themes
- Context mapping
- Generative workshop
3) Propose Final New TV Concepts
= Expert workshop with designers
- User scenarios