User-driven New TV Concept Creation

Samsung Electronics (2014. 08 ~ 2015. 07)

Designize lab. conducted a project with Samsung Electronics, the biggest company in South Korea.

The project aims to develop new TV concepts through design-driven research, which consists of three stages.


1) Understand Social & Technological Trends on TV

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-Trend research


2) Generate New TV Concepts and Extract Themes

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- Context mapping

- Generative workshop


3) Propose Final New TV Concepts

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= Expert workshop with designers

- User scenarios


Ki-young NamSamsung, 2014